Request for Proposals for Marketing and Communications for the Robotics Industry

Solicitation No. 2025-JAII-01

Massachusetts Technology Collaborative is issuing this Request for Proposals for Marketing and Communications for Robotics in Massachusetts (RFP No.2025-JAII-01) to solicit responses from qualified contractors with experience in developing and executing multi-pronged marketing campaigns. 

A successful Applicant will assist the Robotics Department in the creation and implementation of an economically efficient communications campaign that will highlight the strengths of the robotics cluster in Massachusetts and showcase the unique opportunities the cluster can offer new and existing entities. The
campaign should create a strong brand identity for robotics in Massachusetts and be a platform to communicate the vitality of the states’ innovation economy.
The marketing campaign will be executed in two phases. Phase 1 is brand creation and involves the creation of semi-permanent assets that the campaign will use over the long term, such as a website and videos. We envision Phase 1 to be executed within the first 90-120 days of the contract. Phase 2 is the ongoing maintenance of the campaign and includes development of social media posts and the creation of additional, smaller assets. Phase 2 will run through December 31, 2026. The materials submitted should comply with the branding requirements of MassTech’s Communications Department, who will be adjacently involved in the design process to ensure alignment.

Full details included in the solicitation linked below.

Download Application Documents:

• Download Solicitation No. 2025-JAII-01 (PDF) (amended 7/31/24)
• Download Budget Template (Excel)